Because locally owned businesses spend substantially more money locally, they typically generate two to four times the economic multiplier benefit for their communities as do non-local businesses. As holiday season spending represents the largest chunk of revenue for retailers in a single year, a shift of just 10% of holiday spending toward locally owned businesses has the potential to create an impact of billions in economic activity in just two months.
Santa Rosa's Original Certified Farmers Market is the perfect place to go local.
Shop Wednesday or Saturday for the freshest, tastiest locally grown food.
If you have friends who don't shop at the market - give them the gift of great tasting food If they haven't had a freshly picked carrot or just dug potato - imagine their surprise. The Market has gift certificates - available from Paula Downing, market manager.